The Crema Marfil as a Star Product
This Crema Marfil is the product par excellence that has been standing out in the marble sector because it is a product of high quality, consistency, strength and has very attractive range of colours that achieve warmth in any room or space in which this stone is used.
Product types according to the BCG matrix (BOSTON CONSULTING GROUP)
The Boston Consulting Group produced a matrix for classifying products according to their positioning. Four product types are established based on this and according to market share and market growth:
- Product category DOGS: Product with low growth and low market share
- Product category CASH COWS: Product with low growth and high market share
- Product category STARS: Product with high growth and high market share
- Product category QUESTION MARKS: Product with high growth and low market share
Within natural stone, Crema Marfil is the star product because of its excellent growth and high market share for over more than forty uninterrupted years on a worldwide scale.
This Crema Marfil, just like all star products, is characterised in that it has a balanced cash flow, because its large obtained benefits are compensated by large money requirements to finance its growth and maintain its market share; in the marble sector, in order to increase capacity in the market and finance growth of other products, such as Marrón Imperial, Rojo Alicante, Marrón Emperador, etc.
The marble sector has known and continues to know how to successfully “harvest” Crema Marfil for which reason it continues to be a star product among all marbles and natural stones.
We could state that Crema Marfil is the star product in construction and a cash cow product in decoration.
Product category CASH COWS: High market share with lower growth that the star product. The Crema Marfil case is influenced by current fashions, trends and architecture etc.
The great architects and decorators do not doubts about choosing Crema Marfil for their creations and works precisely for its characteristics and colour range, which are what makes Crema Marfil a special, unique, elegant and exclusive product.